A BETTER WAY TO SELL.
START THE CONVERSATION ONLINE.
Replace lead forms with sales collaboration. Build trust early, reduce friction, and keep the sale moving in-store.
Customer Action
Browse & Save
Result
Prepared Buyer
The Shift
Two Models. One Winner.
The Lead Machine
Capture contact info. Make calls. Hope they answer. Waste everyone's time.
Sales Collaboration Platform
Answer questions. Explore options. Close prepared buyers. Simple.
The Real Problem
Forms Don't Answer Questions.
Traditional dealer websites are built around capturing leads. But buyers don't want to be leads — they want answers. Dealer Commerce flips the model.
Lead capture focus
Result: Customer submits info, waits for callback, starts from scratch when they arrive.
Intent signal focus
Result: Customer gets real answers, explores their options, arrives prepared to buy.
When you answer buyer questions instead of collecting contact info, you get intent signals instead of cold leads.
What Is Dealer Commerce?
Your Website, Rebuilt.
Dealer Commerce replaces your existing website with a commerce platform that turns browsers into prepared buyers.
No more lead forms and cold calls. Your website becomes the place where customers explore their options — trade-in, payments, protection, paperwork — all before walking through your door.
Four Systems. One Platform.
Digital Showroom
Your inventory, your branding, your customer
Estimate Tool
Trade-ins, payments, F&I — get transparent estimates
Communication Hub
Chat, video, scheduling — on their terms
Closing Engine
Documents ready before they arrive
How It Works
Online Work. In-Store Close.
Browse & Save
Customers explore your inventory and save vehicles to their personal wallet
Explore Your Options
Trade-in value, payment options, F&I products — get transparent estimates to inform your decision
Get Your Estimates
Transparent estimates, realistic terms — know what to expect before you visit
Arrive Prepared
Walk in informed and ready to discuss, not starting from scratch
For Your Team
Complete Visibility
Your team sees every customer's progress as it happens. When they're ready to talk, you know exactly where they are in their journey.
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Watch every customer's journey unfold in real-time
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Get notified when buyers are ready to engage
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Start every conversation with full context
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Manage your entire pipeline from one dashboard
0
Cold Leads
Every conversation starts with context. Every buyer arrives prepared.
Why It Matters
The Market Moved. Your Website Didn't.
of buyers research online first
higher close rate with prepared buyers
saved per deal on average
want to complete more online
Keep Your Customer
Third-party platforms take your leads and your margins. Dealer Commerce keeps every customer on your site, exploring their options with you — not shopping you against the competition.
Best of Both Worlds
Not purely digital. Not purely traditional. Dealer Commerce bridges the gap — customers do the legwork online, then close with your team in person.
See It For Yourself
Let's Explore What's Possible.
Every dealership is different. We'd love to show you how Dealer Commerce could work for yours — no pitch, just a conversation about your goals.
No forms. No pressure. Just a real conversation.