It's a phrase we use in the software development world. If what's out there isn't good enough for you -- build it yourself. In my opinion, this is a prerequisite for building great software products.

I used to work for a dealer website vendor a few years ago. It was my first job out of college, a startup, that was breaking into the market. We landed quite a few gigs and the business grew like a weed. It was busy. We had a platform that did lead-gen pretty well.

We would get all sorts of requests we couldn't implement. It was a one sized fits all platform and this was our first go around. Dealer A shares the same functionality as Dealer B. I always felt there has to be a better way of doing this. If we just had the time to do it right...

I ultimately left the company but I always kept up with industry news on forums and Twitter. I would see different posts and finally said to myself, "you still like this, and you're really good at it. I think this is a good opportunity for you".

I decided that I'd build my own platform. I knew all the rabbit holes and I had a lot of ideas up my sleeve. I knew that if I stuck with it there would be a market for it. Seeing complaints from people looking to get more functionality out of their current vendor validated my idea.

In the coming weeks, look for more posts detailing what I've been up to.